We're all a bit nosy and love to know some behind the scenes info - these pages help us connect with the real people that are making a difference, their struggles and motivation - these are the best pages!
I love these 'about' pages, they give a behind the scenes glimpse at the real people behind the websites.
I'm sure most of us prefer to support someone who believes in what they do.
I rewrote Frank's page from a more personal perspective to get across his passion and determination, not only to create great chocolate but to challenge unethical practices and make a stand against the big chocolate companies. Sort of Frank and Goliath?
'About me' pages give us a peek at the people behind the websites and I think this is so important for sustainable businesses. I want to know motivates and inspires people to create a business and keep going when it's tough. A great 'About' page really makes that connection.
THE SCARLET LUXURY ECO HOTEL
A warm and friendly email sequence builds a trusting relationship with your target audience. We can all spot a salesy email so be nice, give your reader's value and interest. Sustainable businesses like the Scarlet have incredible achievements to share and this is what resonates and keeps us reading.
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